Hello Fluffies!

I'm Joëlle, known online as Fluffy Kawaii Jo, my mission is to share the joy of Kawaii fashion and cozy gaming with everybody. 

On my YouTube channel Fluffy Kawaii Jo, I share videos about J-fashion events, shopping hauls, and interviews, as well as funny and entertaining skits about dressing Kawaii full-time. 

My cozy gaming channel Fluff’isle is mostly about Sanrio and the games Hello Kitty Island Adventure and Floatopia, featuring let’s plays, guides, and news.

I have been playing video game since before I could walk! After graduating with a master's degree in computer science and a licence in Egyptology, I started my first company Spirit Fever in 2008. It started with an online game about cheerleading and evolved into a uniform and event company. In 2016, I started a lolita fashion brand, Fluffy Tori. I have been wearing lolita fashion since 2008 and daily since 2022.

My Motto is "Everybody Can Be Kawaii" – No matter what age, gender, color, or size you are, you deserve to feel kawaii AF (As Fluff) and good about yourself.

About me:

Age: 42
Home: Switzerland
Pronouns: She/Her
Colors: Mint and pink
Addictions: Travel, milk tea, video games, pink things, Sanrio

Favorite Sanrio characters: Wish me mell, My Melody, Hello Kitty, The Little Twins Stars